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GAY PRIDE SKITTLES 2020 PLUS
Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.Refresh the page or click the button below to continue.Under “ Pause on this site” click “ Always”.Click the AdBlock icon in the browser extension area in the upper right-hand corner.That’s why we have given up our rainbow to show support for the LGBTQ+ community! For every SKITTLES Pride Pack sold we are donating $1 to /mecpWaVhzAĮlsewhere in food and beverage, watch Boris Yu break bread with MISTERGENTLEMAN in Tokyo.Īdblock Adblock Plus Adblocker Ultimate Ghostery uBlock Origin Others The Skittles Pride Pack will be available at CVS and select Walmart stores in the United States.ĭuring PRIDE only #OneRainbow matters. “We believe that giving up our rainbow means so much more than just removing the colors from our Skittles packs and we’re excited to do our part in making a difference for the LGBTQ+ community through our partnership with GLAAD, not only in June, but all year long.” “While Pride month certainly looks different this year, Skittles is passionate about showing its support for the LGBTQ+ community,” Hank Izzo, vice president of marketing, Mars Wrigley US, added. This year when many LGBTQ+ people will be unable to gather at large Pride events, it’s so important that brands, notables, and other allies find authentic and creative ways to show that they stand with our community.” “The funding that GLAAD receives from the Skittles Pride Packs will support our news and campaigns program, which tells culture-changing stories of LGBTQ+ people and issues across the media year-round. “This Pride month, Skittles is removing its rainbow, but replacing it with much-needed conversations about the LGBTQ+ community and a visible stand of solidarity,” GLAAD President and CEO Sarah Kate Ellis said in a release. On top of giving up its iconic rainbow, $1 USD from each pack sold this June will be donated to the LGBTQ+ media advocacy group GLAAD and Skittles will raise up to $100,000 USD. The candy itself may follow a similar aesthetic to the company’s previous campaigns - arriving in grey-white and a black - and will be comprised of the original fruit flavors: strawberry, orange, grape, green apple and lemon.
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GTX, Gay Times' creative agency, is delivering the project.Launching as part of its Give the Rainbow campaign, the Pride Pack will feature tonal grey packaging and a faint red outline on the Skittles branding. Victoria Gell, Skittles director at Mars Wrigley, said: "We believe that giving up our rainbow means so much more than just removing the colours from our Skittles packs, which is why we have supported Switchboard for the last three years and this year have worked closely with the Switchboard volunteers and Gay Times to develop a campaign aiming to keep people connected even while we’re apart." The social media campaign also aims to highlight Switchboard’s helpline services. Through our work with Skittles and Switchboard, Gay Times are trying to ensure that no-one need feel alone this Pride season, even if we aren’t physically together."įive years ago, Skittles began "giving up" its rainbow in support of the "one rainbow that matters during Pride" – a commitment it is continuing to honour alongside this latest activity. Josh Fletcher, executive creative director at Gay Times, said: "The cancellation of in-person Pride events around the world is a devastating blow for the community, especially given the loneliness that many are experiencing in isolation.
GAY PRIDE SKITTLES 2020 FREE
Skittles will be helping people connect through letters as part of a campaign to celebrate Pride and connect a nation in lockdown.ĭevised in collaboration with Gay Times and charity Switchboard, people will be able to send "letters filled with Pride" to family and friends all over the country.Īnyone wishing to send a letter can log on to a website to create their note, before submitting it to be printed and posted free of charge to a recipient of their choice.